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Rather than just considering the direction the preferences in the data above, then, let’s consider some of the actual numbers: When it came to response rates, regardless of whether we were considering men or women, and regardless of whether we’re considering the highest or lowest response rates, black individuals seem to respond more often than any other group; sometimes around twice as often. We would likely find the same for many, many other factors.

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There are dozens of potential variables that people assess when choosing a mate—such as how much money they have, how much they weigh, how tall they are, their age, their relatedness to us, etc.—and the importance of these qualities also varies somewhat depending on the nature of the relationship (whether it is more short- or long-term, for instance).If I were to state instead that, “I have have no interesting in dating a black woman”, I would likely still receive some condemnation, but probably less than for the first statement.Finally, if I were to state that, “I have no interest in dating a man”, I would receive very little, if any, condemnation for it, even from those who advocate strongly for gay rights.The only point is that those factors might show up in user’s profiles in some way. Simply noting that there appear to be some racial differences doesn’t tell us a whole lot; the same goes for correlations of match percentages and response rates over at Ok Cupid, which find a similar pattern with respect to race.If other people pick up on those factors primarily, then race itself might not be the primary, or even a, factor driving these decisions. In the instance of Ok Cupid, a match percentage of 10% between two people corresponds to about a 25% reply rate; a 90% match percentage gets you all the way up to… Even at around 100% match, the response rate still only lingers at around 50%.

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